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Privacy Policy

Unless otherwise stated below, the provision of your personal data is neither required by law or contract nor necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide has no consequences. This only applies if no other information is provided during the subsequent processing operations."Personal Data" means any information relating to an identified or identifiable natural person.

Server log files

You can visit our websites without providing any personal information. Every time you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log data (so-called server log files). Such stored data includes, for example, the name of the page accessed, the date and time of retrieval, the IP address, the amount of data transferred and the requesting provider, and the processing is carried out on the basis of Article 6, paragraph 1, lit. f of the GDPR out of our overriding legitimate interest in ensuring trouble-free operation of our website, as well as to improve our offering.

Contact

Responsible/Data Protection Officer

Contact us if you wish. You can find the contact details of the person responsible for data processing in our legal notice.

You can reach our data protection officer directly at: datenschutzbeauftragter@magic-moon.de

Unsolicited contact of the customer by email

If you initiate business contact with us by email, we will only collect your personal data (name, email address, message text) to the extent provided by you. Data processing is used to process and answer your contact request.

If contact is made about the implementation of pre-contractual measures (e.g. If advice is provided in the event of an interest in purchasing, the preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Article 6 Paragraph 1 lit. b GDPR.

If contact is made for other reasons, this data processing is carried out on the basis of Article 6 Paragraph 1 lit. f GDPR for our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons arising from your particular situation, to object at any time to this processing of personal data concerning you based on Article 6, paragraph 1, lit. f of the GDPR.We only use your email address to process your request. Your data will then be deleted in compliance with legal retention periods, unless you have consented to further processing and use.

Customer account / orders

Customer account

When you open a customer account, we collect your personal data to the extent specified therein. Data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is carried out on the basis of Article 6 Paragraph 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out based on your consent before its revocation. Your customer account will then be deleted.

Collection, processing and transfer of personal data for orders

When ordering, we only collect and process your personal data to the extent that this is necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide means that no contract can be concluded. The processing is carried out on the basis of Article 6 Paragraph 1 lit. b GDPR and is necessary for the fulfillment of a contract with you. Your data will be passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, order processing service providers and IT service providers. In all cases, we strictly observe the legal requirements. The scope of data transmission is limited to a minimum.

Advertising

Use of the email address to send newsletters

Regardless of the contract processing, we use your email address exclusively for our own advertising purposes to send newsletters, provided you have expressly agreed to this. The processing is carried out on the basis of Article 6 Paragraph 1 lit. a GDPR with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list.

Your data will be passed on to an email marketing service provider as part of order processing. It will not be passed on to other third parties.

Shipping service provider / merchandise management

Passing on the email address to shipping companies to provide information about the shipping status

We will pass on your email address to the transport company as part of the contract processing, provided you have expressly agreed to this during the ordering process. The purpose of the transfer is to inform you by email about the shipping status. The processing is carried out on the basis of Article 6 Paragraph 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the lawfulness of the processing carried out based on your consent until its revocation.

Use of an external merchandise management system

We use a merchandise management system to process the contract as part of order processing. For this purpose, your personal data collected as part of the order will be transmitted to Vario Software-Development AG, Matthias-Erzberger-Straße 32-34, 56564 Neuwied.

Payment service provider
Using PayPal

All PayPal transactions are subject to the PayPal Privacy Policy. You can find these at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Use of personal data when selecting Klarna payment options

In order to be able to offer you Klarna's payment options, we will transmit personal data, such as contact details and order details, to Klarna. This allows Klarna to assess whether you can take advantage of the payment options offered through Klarna and adapt the payment options to your needs. General information about Klarna can be found at: https://www.klarna.com/de/. . Your personal details will be processed by Klarna in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy treated.

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. If a user visits a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is accessed again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide individually whether to accept them and prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may not be able to use all functions of this website to their full extent.

You can find out how to manage (including disabling) the cookies on the main browsers using the links below:

Technically necessary cookies

Unless otherwise stated in the data protection declaration below, we only use these technically necessary cookies for the purpose of making our offering more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after a page change.

Cookies or comparable technologies are used on the basis of Section 25 Paragraph 2 TTDSG, and your personal data is processed on the basis of Article 6 Paragraph 1 Lit. f GDPR out of our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offering. For reasons arising from your particular situation, you have the right to object to this processing of personal data concerning you at any time.

Use of Shopware's Cookie Consent Manager

We use the Cookie Consent Manager from Shopware AG (Ebbinghoff 10, 48624 Schöppingen; "Shopware") on our website.The tool allows you to give consent to data processing via the website, in particular the setting of cookies, and to make use of your right of withdrawal for consent that has already been given. Data processing serves the purpose of obtaining and documenting the necessary consent in data processing and thus complying with legal obligations. Cookies can be used for this. User information, including your IP address, is collected and transmitted to Shopware. This data will not be passed on to other third parties. Data processing is carried out to fulfill a legal obligation based on Article 6 Paragraph 1 lit. c GDPR. Further information on data protection at Shopware can be found at: https://www.shopware.com/de/datenschutz/..

Analysis / advertising tracking / communication

Use of Google Analytics

We use the Google Analytics web analysis service from Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; „Google“) on our website.Data processing is for the purpose of analyzing this website and its visitors, as well as for marketing and advertising purposes. To this end, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The following information can be collected, among others: IP address, date and time of page access, click path, information about the browser you use and the device (device) you use, pages visited, referrer URL (website through which you accessed our website), location data, purchasing activities. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels that enable your use of the website to be analyzed. The resulting information about your use of this website is usually transmitted to a Google server in the USA and stored there. There is no adequacy decision from the EU Commission for the USA. The data is transmitted, etc. a based on standard contractual clauses as appropriate guarantees for the protection of personal data, available at:https://policies.google.com/privacy/frameworks and https://business.safety.google/adsprocessorterms/.. Both Google and US government agencies have access to your data. Your data may be linked by Google to other data, such as your search history, your personal accounts, your usage data of other devices and any other data that Google has about you.

IP anonymization is activated on this website. As a result, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there.

the processing of your personal data is carried out on the basis of Article 6 Paragraph 1 lit. f of the GDPR out of our overriding legitimate interest in the needs-based and targeted design of the website. For reasons arising from your particular situation, you have the right to object to this processing of personal data concerning you at any time.

You can prevent Google from collecting the data generated by Google Analytics and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=de

To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt out on all systems and devices used to make this work comprehensively. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Disable Google Analytics.

Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or under https://www.google.de/intl/de/policies/ as well as below https://policies.google.com/technologies/cookies?hl=de.

Use of Google Ads conversion tracking

We use the online advertising program „Google Ads“ on our website and, within this framework, conversion tracking (visit promotion evaluation). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland).

If you click on an ad placed by Google, a cookie for conversion tracking will be stored on your computer. These cookies have limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Every Google Ads customer receives a different cookie. This means there is no possibility that cookies can be tracked via Ads customers' websites.

The information obtained using the conversion cookie serves the purpose of creating conversion statistics. Here we find out the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users. Your data may be transmitted to Google LLC servers in the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer is carried out, inter alia, on the basis of standard contractual clauses as appropriate safeguards for the protection of the personal data, which can be viewed at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/.

The processing of your personal data is carried out on the basis of Article 6 Paragraph 1 lit. f GDPR for our overriding legitimate interest in targeting site visitors with interest-based advertising. For reasons arising from your particular situation, you have the right to object to this processing of personal data concerning you at any time.

You can disable personalized advertising for you in Google's advertising settings. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=deAlternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative (Network Advertising Initiative) deactivation page at https://www.networkadvertising.org/choices/ call it up and implement the further information mentioned there to opt out. You will then not be included in the conversion tracking statistics. Further information and Google's data protection declaration can be found at: https://www.google.de/policies/privacy/

Using Google Inc.'s remarketing or "Similar Audience" feature.

We use Google Ireland Limited's remarketing or "Similar Audience" feature (Gordon House, Barrow Street, Dublin 4, Ireland) on our website. The application serves the purpose of analyzing visitor behavior and visitor interests. Google uses cookies to carry out the analysis of website usage, which forms the basis for the creation of interest-based advertisements. Cookies are used to record visits to the website and anonymized data about the use of the website. There is no storage of personal data of visitors to the website. If you subsequently visit another website on the Google Display network, you will be shown advertisements that most likely take into account previously accessed product and information areas. Your data may be transmitted to Google LLC servers in the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer is carried out, inter alia, on the basis of standard contractual clauses as appropriate safeguards for the protection of the personal data, which can be viewed at: https://policies.google.com/privacy/frameworks.

The processing of your personal data is carried out on the basis of Article 6 Paragraph 1 lit. f GDPR for our overriding legitimate interest in targeting site visitors with interest-based advertising. For reasons arising from your particular situation, you have the right to object to this processing of personal data concerning you at any time.

You can permanently deactivate Google's use of cookies by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de. .Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative (Network Advertising Initiative) deactivation page at https://www.networkadvertising.org/choices/ access and implement the further information about the opt-out mentioned there. Further information about Google Remarketing and the associated data protection declaration can be found at: https://www.google.com/privacy/ads/

Using the live chat system tawk.to

We use the tawk.to inc live chat system on our website. (187 East Warm Springs Rd, SB298, Las Vegas, NV 89119, USA, “tawk.to”). Data processing is for the purpose of communication between you and us as the provider, and anonymized data is processed to operate the system as well as for web analysis purposes. User profiles can be created from this data under a pseudonym, whereby cookies can be used. The cookies enable the Internet browser to be recognized. The data collected will not be used to personally identify the visitor to this website without the separate consent of the person concerned. Your data may be transmitted to the USA. There is no adequacy decision from the EU Commission for the USA. The processing of your personal data is carried out on the basis of Art. 6 Paragraph 1 lit. f GDPR for our overriding legitimate interest in direct customer communication. For reasons arising from your particular situation, you have the right to object to this processing of personal data concerning you at any time. You can prevent the storage of cookies by selecting the appropriate technical settings for your browser software; However, we would like to point out that in this case you may not be able to fully use all functions of this website.

Plug-ins and other

Using Google Tag Manager

We use Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. This application manages JavaScript tags and HTML tags, which are used to implement tracking and analysis tools in particular. Data processing serves the purpose of designing and optimizing our website according to needs.

The Google Tag Manager itself neither stores cookies nor processes personal data. However, it enables the triggering of additional tags that can collect and process personal data. Further information on terms of use and data protection can be found here.

Use of YouTube

We use the Google Ireland Limited YouTube video embedding feature on our website (Gordon House, Barrow Street, Dublin 4, Ireland; „YouTube“). YouTube is a company affiliated with Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).

The function displays videos stored on YouTube in an iFrame on the website. The „Advanced Data Protection Mode“ option is activated. As a result, YouTube does not store any information about website visitors. Only when you watch a video will information about it be transmitted to YouTube and stored there. Your data may be transmitted to the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer is carried out, inter alia, on the basis of standard contractual clauses as appropriate safeguards for the protection of the personal data, which can be viewed at: https://policies.google.com/privacy/frameworks. The processing of your personal data is carried out on the basis of Article 6 Paragraph 1 lit. f GDPR out of our overriding legitimate interest in the needs-based and targeted design of the website. For reasons arising from your particular situation, you have the right to object to this processing of personal data concerning you at any time.Further information on the collection and use of data by YouTube and Google, your related rights and options for protecting your privacy can be found in YouTube's data protection information at https://www.youtube.com/t/privacy.

Affected rights and storage period

Duration of storage

Once the contract has been fully processed, the data will first be stored for the duration of the warranty period, then taking into account legal, in particular tax and commercial, retention periods, and then deleted after the deadline has expired, unless you have agreed to further processing and use.

Rights of the data subject

If the legal requirements are met, you are entitled to the following rights under Articles 15 to 20 GDPR: Right to information, to rectification, to deletion, to restriction of processing, to data portability. In addition, according to Article 21 paragraph 1 GDPR, you have the right to object to the processing operations based on Article 6 paragraph 1 f GDPR, as well as to processing for the purpose of direct advertising.

Right to lodge a complaint with the supervisory authority

According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not taking place lawfully.

Right to object

If the personal data processing listed here is based on our legitimate interest in accordance with Article 6 Paragraph 1 lit. f of the GDPR, you have the right to object to these processing operations with future effect at any time for reasons arising from your particular situation.

After an objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.